Target Your Audience

Target Your Audience

KEYWORD

Target your audience by the keywords they’re searching.

Intent data, such as keyword search terms, are the most effective targeting data available because the consumer is expressing their interests. When a prospective customer enters keywords into a browser, our technology recognizes when the information is relevant to your business, then presents your ads to them on sites they visit across the web.

Keywords
Contextual Targeting

CONTEXT

Show customers ads that are relevant to their interests.

Reserve your impressions for your best prospects. Our software tool captures their interests based on the content they’re browsing or have checked out in the past, then shows your ads to those whose expressed interests area match for your business. You designate the categories that fit your business, and your ad appears in front of prospective customers as they browse the internet.

BEHAVIOR

Reach an audience that’s receptive, not random.

Connect efficiently and accurately with the consumers most likely to buy by selecting from more than 500 audiences defined by intent and interest data. When a consumer shows that their interests are relevant to your business, your message finds them on websites and social media sites, accessed by desktop or laptop, phone or tablet. Analytics reports delivered to you during a campaign help you refine your custom audience.

Behavior
Geography

GEOGRAPHY

Target your audience by where they live, work or play.

Every business knows that location matters. Now you can zero in on an audience by geography. Define the area or region best positioned to feed your business, and the consumers within that area then see your advertisements as they browse major sites across the web. Specify a city, a metro area, a state, or one or more ZIP code. Monitor your campaigns with our analytics reports.

GEOFENCE

Target by location with pinpoint precision.

Geofencing enables you to reach people on their phones and pads in a specifically defined location, such as a building, an event venue, a city block or a commuter route. You specify the boundaries and the time period for targeting, and anyone who visits or even commutes through the geofenced location during that time sees your advertisements then and for the next month.

Geofence
comScore Top 100
Ad Sizes & Formats